Questions we are asked regarding selling books.

I wish, I wish that people would use our information BEFORE they publish their books. It's so frustrating to receive calls from people who have a garage full of books but have absolutely no idea how to sell the books, let alone who would even buy the books.

Rule number one: if you are publishing a book, you are creating a product. End of story. When you create a product, the intention is to sell the product - most likely for a profit.

Rule number two: if you want the product to sell, it must have customer appeal.

Rule number three: if you want to sell the product, you need to know WHO will buy it - not who needs it but who will buy it. Perhaps everyone truly needs the product, but not everyone will buy it.

More on this topic later.

Denise