#Publicity#KeepItBrief

I have noticed that when people send me their news releases for review, they ramble on and on.   It's verbal diarrhea - mostly about themselves. A news release is not the place for an author to talk about himself/herself. A news release is about NEWS.

We stress in our Ultimate Book Marketing Kit that a news release must be brief and very strong, using bulletted points to clearly state the benefits of the author's book. 

I don't know how to say it more clearly than in already states in the Kit: keep it simple. 

Make a list of the three most critical points in your book and let the media know how those points are important information for their audience. Show the media how you have a relevant story that will inform or solve a problem for the audience.

Our clients can send us their news releases for a critique - free.

Denise

www.inktreemarketing.com
www.publishacookbook.com

#CanadianPublishers#CanadianAuthors

If you are a Canadian publisher or author, you should contact Canada Books (see link below). The Canadian government supports the arts, including books, so check out what they have to offer. Keep in mind that they take books to the world's major book fairs, but you do not receive individual representation. All of the books are on display but the people staffing are not sales people.

If you want personal representation, contact us.

www.livrescanadabooks.com 

Denise

www.inktreemarketing.com
www.publishacookbook.com

#BooksForChristmas

"Tis the season to be shopping for gifts. Why not give books? In today's wonderful world of the internet, you can even order books online and have them shipped, gift-wrapped, to the recipient- for free!

Books can be such a personal gift. You have to get inside the head of the person to whom you are gifting a book because we all have our own personal tastes in reading. You don't want to give Harry Potter to someone who dislikes fantasy, or a gardening book to someone who lives in an apartment, and so on. 

Books are an opportunity to give a gift that touches the soul of your family member or friend. A great gift has special meaning - a book is perfect. You, the giver, have to think long and hard about your loved one. Pay attention to their conversations, to the tastes that they have in entertainment and movies, to their hobbies and interests, to their philosophy on life and you will find something fabulous to give.

Best of all, books are not expensive. 

Denise

www.inktreemarketing.com
www.publishacookbook.com

#ProfessionalEditors-Benefits

My computer was having brain seizures for several days. It's limping along at the moment but I can finally access my blog - for now, at least. Sigh....

Anyway, I want to share some information about professional editors with you.

To quote:

How do you benefit from using an objective, trained, professional editor?

• You ensure that your nonfiction is vigorous, clear, and marketable.
• You protect your reputation as an accurate information provider.
• You earn the respect of your reviewers and readers because of attention to detail.
• You prevent the embarrassment of grammatical errors, stylistic inconsistencies, and ambiguities.

From Lisa A. Smith at www.writing-at-work.com. 

Denise

www.inktreemarketing.com

www.publishacookbook.com

#SellBookRemainders

Sometimes books just don't sell as well as the publisher expects. The garage or the basement is full of unsold, out of date books. What to do with them? It's a dilemma.

You could try a joint venture with a charity - they get the books at a good price, they sell them to raise funds and you share in the profits.

As a last resort, you could try selling them to a remaindering company, which is a company that buys books at a large discount from publishers and re-sells them at trade fairs, etc.

The dilemma of the publisher is in knowing what a fair selling price would be. Generally, the remaindering company will purchase for 5% to 10% of the retail value. They may or may not pay the shipping costs. Your job is to negotiate.

Contact several remaindering companies, ask for bids on the price they will pay to you and specify that shipping must be included in the price.

Accept the best bid (after you have checked their references).

Denise

www.inktreemarketing.com

www.publishacookbook.com

#TooBusyToBlog?

Too busy to blog? Oh, yes. Seems that I am not the only one. Please see a newsletter from my friend Rosalind Gardner, a very successful affiliate marketer:

http://netprofitstoday.com/blog/too-busy-to-blog/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+affiliateblogs+%28Rosalind+Gardner%27s+IM+Tips%29

Denise

www.inktreemarketing.com
www.publishacookbook.com