Writing a news (media) release could be the most difficult writing challenge of your life. It's tricky. Media personnel are not interested in your new book, or product or project unless what you are offering can be news worthy or can be turned into an interesting story that has relevance for their audiences.
When promoting a book, you must be able to provide one or more of the following:
- solve a problem
- provide something that no one else has ever done, at least not in the unique way that you are presenting
- entertain
Now, how do you grab the attention of the editor or the producer that you are targeting?
Find something that is of current interest to the masses because of one of the above benefits of your book. What problem have you solved and how does that relate to the audience? Make your entertainment value irresistible.
Stay abreast of current events and let the media know how your information is of benefit to the audience. Another strategy is to link in with the current interest of the day/week/month such as some of the events as suggested by #JohnKremer:
August is Admit You're
Happy Month, American
Artists Appreciation Month, Architecture Month, Black Business Month,
Body Appreciation Month, Eat Dessert First Month, Family Fun Month,
Fall of Empires Month, Foot Health Month, and Home Business Month
Does your book topic fit
into any of these months? If so, start talking
to radio shows. They'll love to fit you in for an interview tied around
the theme of the month!
Get to work. :-)
Denise
