#TipsForAGreat#Interview

Three tips for great interviews, from Marsha Friedman:  http://emsincorporated.com/

• Beware of trendy "crutch" words. For too many years, "like" was, like, the No. 1 favorite fall-back word. Before that, it was "y' know" - y' know? "Cool!" has remained a favorite for decades because it can convey agreement, happiness, or the fact that you just can't think of anything better to say. The newest crutch I've been hearing is "actually." I actually heard a recent interview in which a college student talked about actually going to Syria to help people who were actually starving. We're all guilty of using crutch words from time to time, and using any just once in a conversation or interview is fine. But they tend to be like potato chips. Record yourself telling a story and play it back to listen for repetitive crutch words, or ask a friend to critique you. Then practice excising them from your vocabulary.

• Don't back into your interview - start strong! Some people take a little time to get warmed up. Others think the audience will stick with them longer if they build up suspense, as in "I have something really important to tell you and if you hang in there, you're going to be amazed!" I say jump right in and get right to the heart of your message. There are a few of reasons for that.1.Your interview may get cut short if you're not entertaining and informative. 2. It makes a good first impression and builds momentum for the rest of your interview.  

• Use sound bites. Sound bites have gotten a bad rap; they're associated with being shallow and insincere. But in truth, they're very helpful. While listeners may not be able to immediately recall everything you say, your sound bites are likely to stick - which will help people remember some of the details. Good sound bites are nuggets of compressed information stated in a fresh, memorable way. One of my favorite celebrities, Muhammed Ali, is known for great sound bites, including, "I outwit them and then I out-hit them." Prepare some ahead of time and have them written down in front of you when you're interviewed.

#BadBookCover=BadSales

http://www.indieauthornews.com/2012/10/bad-cover-bad-sales-why-you-need-professional-cover-art.html


Please read the article above. It says it all!!

Denise


www.inktreemarketing.com
www.publishacookbook.com

#ValueofaMentor#PublishingAdvice

I had the most wonderful chat with a hugely successful self-publisher, who gave me sage advice 15 years ago, and who was just as generous with his wisdom this time around.

The business of publishing is complicated and hard, like any other business venture. Sometimes we feel like we are spinning our wheels and don't know which way to turn. Having an adviser is such a huge bonus - huge beyond description.

When someone who has experience in the very issues that stump us, it is just awesome to have someone to turn to and ask,"What would you do in my situation?"

Sometimes the mentor has a completely different perspective on the issue and other times he or she confirms your own thoughts. It's just so great to have a sounding board - someone who understands where you are coming from.

We at Ink Tree can be your mentor.

Denise

www.inktreemarketing.com
www.publishacookbook.com

#SellBooks#Non-returnable#BookSales

Do you want us to sell your books? 

     Commission-based special sales. Non-returnable.  We pay shipping

We get about 3,000 hits per month on the ESP search engine. Most of the titles in our program receive some action on a regular basis. We usually customize them with the customer's logos or with a tip-in insert page.



Email us at info@inktreemarketing.com for a discount.


www.inktreemarketing.com
www.publishacookbook.com

#Ebookpublishers

"Is there any evidence that the reading public prefers apps over ePub or Mobi versions?"

"..., it seems to me to be very much a matter of what store you are accessing. Apps are best for enhanced books with audio and video if you want to reach all markets.

 I have gotten two enhanced ebooks, History of the Pleasure Seeker by Richard Mason and Kerouac's On The Road as app downloads. Both were obtained directly from the publishers' websites. They are both loaded with video and audio. History of the Pleasure Seeker is a true use of enhancement, as piano music plays as part of the storyline and there is a fine audio narration. There are also video interviews with the author.  

iBooks can be enhanced with audio and video by using iBook Author, so Apple leads the way in the enhanced ebook format. There are many excellent examples in the iBook Store. 

As far as I know, only Apple products and B&N Nook are equipped to handle enhanced ebooks at this time. Kindle doesn't allow it yet, though I have a couple of beta samples. I guess the answer is that apps can be sold without being forced to use the Apple and Google stores."

Kira Gale

 Kira Gale, River Junction Press LLC

Omaha, Nebraska (402) 451-2878

www.lewisandclarkroadtrips.com

www.deathofmeriwetherlewis.com

Lewis and Clark blogs

C-Span BookTV video

From publish-l@googlegroups.com 

#NewWebsiteForSelfPublishers

Our new website design is progressing well. It's a huge job but it will be well worth it. 

Every five years or so, a company has to bring itself up to current standards, so that is what we are doing.

I'm excited about seeing the new changes.

In the meantime, you can access the revised edition of our former Ultimate Book Marketing Kit which is now titled The Write Stuff - Write, Publish and Sell Books and Ebooks at #www.inktreemarketing.com. We still offer FREE individualized coaching.

Denise


www.inktreemarketing.com
www.publishacookbook.com

#SellMoreBooksOnAmazon

http://serenityva.com/how-to-sell-books-by-the-truckload-on-amazon/

See the link above, written by Penny Sansivieri. 

All #publishers need help.

Denise


www.inktreemarketing.com
www.publishacookbook.com

#EbookReaders

Just FYI, KOBO has been rated as the #1 reader by Wall Street.

I have no preferences one way or the other, but I thought that you might like to know.

Cheers,

Denise


www.inktreemarketing.com
www.publishacookbook.com

#ForeignRightsSales

I am amazed that more independent publishers and authors don't sell the foreign rights to their books. I did, on more than once occasion, and loved it. 

All I had to do was to sign a contract (making sure that the contract was above board), send my digital file and collect the money. Brilliant. 

I certainly had no plan to set up "shop" in more than one foreign country in order to publish, publicize and sell my book. It's enough of a job to do that in my own country.

I highly recommend foreign rights sales. Contact us NOW while our agent is accepting applications.


Denise


www.inktreemarketing.com
www.publishacookbook.com

My, oh, my, where do the days go? Warm weather is finally, finally here after the longest winter since the Ice Age. At this time of year it's hard to sit at a computer while the sun shines and the garden begs for attention. A person's focus changes in the Spring and Summer.

Which is a good segway for book publishers. Summer is down time for book sales. However, now is the time to work on your #book marketing plan. If you don't already have books sold for the Fall season, you had better move quickly. Otherwise, get your plans in place for next Spring.

If you need help with your book marketing plan, visit our website.

Cheers,

Denise


www.inktreemarketing.com
www.publishacookbook.com