#ThinkofBookSalesWhileWriting

Here is some very valuable information. I agree:

 Start Thinking before You Start Writing

Rooted Marketing isn’t necessarily “new.” Authors are pulling aspects from their novels all the time to reach more readers and sell more books through online promotions and even speaking. But why not start thinking it through before you even start writing your next story?

What can you build into that budding novel that can be a handy marketing tool? Can you even produce articles or downloads while you’re writing it? Imagine finishing your next contracted novel and already having several marketing tools harvested from your marketing garden, ready to use to promote that book when it releases.

Dineen Miller has won several prestigious awards for her fiction, and is the author of The Soul Saver and the novella, A Love Meant To Be, part of the Central Park Rendezvous Collection. She is the coauthor of Winning Him without Words: 10 Keys to Thriving in Your Spiritually Mismatched Marriage, which received the award for Nonfiction Book of 2011 from the San Diego Christian Writers Guild. Check out Dineen’s blog here, and you can connect with her on Facebook and Twitter.

Denise

#www.inktreemarketing.com

#www.publishacookbook.com

#GoodLegalAdvice#CoverArt

Ivan Hoffman is a very experienced attorney. Below is some advice worth considering.

Denise

www.inktreemarketing.com

www.publishacookbook.com

Do you own the rights to the cover art because you have acquired the same from the cover artist via either a work made for hire agreement or an exclusive transfer of all rights?

Have you registered the copyright in the cover art?  Without such registration, you would have to prove damages which may be hard to do and you would not be entitled to statutory damages or attorneys fees.

If you received a “cease and desist” letter from the party and not from an attorney on behalf of the party, would you pay any attention to it?

Don’t take legal advice from non-lawyers.

I do not express or imply any other comments about any other aspect of the post to which this is a reply or about any other posts in this thread.

This reply and any articles referred to in this reply are not legal advice and are not intended as legal advice.  This reply and any articles referred to in this reply are intended to provide only general, non-specific legal information. This reply and any articles referred to in this  reply do not create any attorney client relationship and are not a solicitation.

Ivan Hoffman, B.A., J.D.

Attorney at Law

Lawyering with Integrity.  Proudly in my 40th year of practice.

Entertainment Law, Publishing and Writing Law, Copyrights, Trademarks, Internet Law, Web Design Law, Intellectual Property Law. http://www.ivanhoffman.com

#BarCodesForBooks

Every book needs a bar code - definitely. The bar code identifies your book to book stores and to libraries with information such as publisher contact, verification of ISBN and edition of the book.

Make sure that your bar code is accurate.

Some self-publishers design and generate their own bar codes. If you are having your book printed,why do it yourself? Leave that job up to your printer. I did. 

Having a bar code created by a service company is very expensive. There is free software available, but it is complicated to use and requires a specific font. 

I repeat. Leave it up to your printer.

Denise


www.inktreemarketing.com
www.publishacookbook.com

#BookMarketingNewWayOldWay#ReadBrianJud

This will be short and sweet. If you want to read a comparison of traditional book marketing and nonretail marketing, read what Brian Jud has to say in the January 2013 edition of independent  (Ibpa) - www.ibpa-online.org.

Brian writes a comprehensive analysis of the differences between the two styles of marketing books. As the owner of a commission-based marketing company, Brian speaks from experience. 

Check it out.

Ink Tree clients receive a code word to receive a discount.

Denise


www.inktreemarketing.com
www.publishacookbook.com

#CheckYourSecuritySettings

Enough of laziness. Get to the computer and share your profound thoughts, Denise.  :-)

I just want to rant, today. Occasionally someone calls after purchasing The Write Stuff on our website to say that our link doesn't work. Why do they always assume that the problem is at our end? Invariable, so far, the problem has been 100% an issue with the purchaser's computer - usually a security setting in the firewall or in the antivir. Sigh. 

After I alert the client to check their computer it's problem solved.  :-)

Denise


www.inktreemarketing.com
www.publishacookbook.com

#The3C'sOfPublicity

 
 Monday, April 15, 2013

Want to discover how to land a corporate sponsor to cover all your marketing and PR expenses?  Join Steve on Thursday for a free telephone seminar with my friend Brendon Burchard, who is a master at landing promotional partnerships with big companies and leading non-profits.  Go here for details.

Here are the 3 Cs of publicity: celebrity, contest, charity. Use one and you’re likely to get the media’s attention. Put them together and you get something like the new line of Babies"R"Us T-shirts designed by Heidi Klum’s 6-year old son Johan. As part of the promotion, Babies"R"Us donated $50,000 to Save The Children. The contest is Project Doodle, a chance for kids to create their own T-shirts. The news made headlines from the UK’s Daily Mail to the US’s E! News.

The above information is from http://www.reporterconnection.com/

For publicity information, see The Write Stuff at www.inktreemarketing.com. 

Denise

www.inktreemarketing.com

www.publishacookbook.com

#BookCoversfor#Ebooks

I stress over and over the importance of a great #ook cover because - people really do judge a book by its cover. 

A great book cover has important elements that make it a winner:

• attractive, appropriate, easy-to-read font
• eye-catching colors
• a three dimensional feeling
• excellent, not overly complicated graphics

However, now that #ebooks are so popular, especially for fiction, new issues of cover design have arisen. More and more, people are buying their books online, or at least they review the book online before going to the bookstore to see it and perhaps buy it there. 

As a small publisher, you can save yourself the cost of printing, storing and shipping books by selling your book in electronic format. 

That being said, your book now will be reduced to a# thumbnail on booksellers' websites. Certainly, you can have a beautifully designed cover on your own website, but other booksellers are looking to save space, so your book will be a tiny spot only on their websites. 

That means that your book will be just a thumbnail, so you have to turn a thumbnail into something easy to read. The text has to be easy to read against a cover that does not obscure the written words. For instance, don't use fancy fonts that strain the readers' eyes. The graphics can be eye-catching but must be kept simple enough that a reader can still see them clearly. Colors must enhance the message and the text: some colors, placed on top of other colors, virtually disappear. Mainly, consider your target buyers. What appeals to them? 

The best advice for thumbnails is: keep it simple.

Denise

www.inktreemarketing.com

www.publishacookbook.com

#KnowledgeisPower

Authors who understand how the publishing industry works are far less likely to make costly mistakes.

If you think that education is expensive, consider the cost of ignorance."  (Author unknown)

Anyway, if you want to avoid spending money unnecessarily on your publishing project, or you want to be sure that you are targeting your marketing correctly, or you are most effectively contacting the media - get some publishing education.

It will pay off hugely.

Denise


www.inktreemarketing.com
www.publishacookbook.com

CostofPhotosin#Ebooks

Some book genres must have photos in them, e.g., cook books, photography, childrens', travel guides, gardening and so on.

Photos hugely ramp up the production costs for traditionally bound and printed books, but ebooks have a huge advantage.

Adding photos costs nothing (other than the cost of the photography). 

It is important to optimize the size of the photo files so that your ebook is compatible with small ebook readers but that is an easy fix for a graphic designer.

You also must optimize for grayscale as some ebook readers do not display color, but that is becoming rare.

Basically, it's simple. Add as many photos as you can.

Denise


www.inktreemarketing.com
www.publishacookbook.com

#BooksIamReading

Today I am giving the  publishing advice a rest and just chatting. It's a cold, snowy day in April - yes, April. Will this winter never end? We should have leaves on the trees by now and robins should be sitting in those trees singing their cheerful notes. What the heck!!

Anyway, I've been reading instead of gardening. One book is difficult going because the subject matter is so sensitive. The title is #Eating Animals by Jonathan Safran Foer. I can read only a few pages at a time. Read it and you will know why. Already I purchase all foods organic that I possibly can, but I will certainly be more conscious of the source of the meats that I purchase (no, I am not vegetarian and never will be). Animal farming is being forced away from its modern-day factory mode into more humane methods. Thank goodness for people like Foer.

Because #Eating Animals is heavy reading, I need something more relaxing so I'm reading a historical novel. It's very interesting yet relaxing. Whew!

Anyway, let's all keep our fingers crossed that Spring will eventually bless us.

Cheers.

Denise

www.inktreemarketing.com

www.publishacookbook.com

#AmazonandPublishers#AdvantageofSelfPublishing

There is a buzz in the book world: Amazon has purchased #GoodReads, which is like a giant book club.

The concern from some quarters is that Amazon is taking over the book world. Perhaps, but one of the big publishing houses could have made the GoodReads acquisition in an attempt to keep up with the changing world of publishing.

Thank goodness that authors can now easily become their own publishers.

It's a changing world.

Denise


www.inktreemarketing.com
www.publishacookbook.com

#ForeignRightsSalesfor#Books

It is that time of year again - foreign rights sales. Each year at this time, foreign rights agents collect names of publishers who would personal like representation at the #Frankfurt Book Fair. 

What is that all about? Each October, Frankfurt hosts the world's largest book fair, including the biggest opportunity to connect with foreign rights buyers from all over the world. 

Very few publishers can afford to travel to Frankfurt and  pay for a booth (costs thousands of dollars)  in order to connect with the buyers.

That is why the services of an agent are so important - and so cheap!

For less than $300.00 you can have an agent display and personally talk about your book to publishers world-wide, plus have your book printed in the agent's catalog. Does it get any better?

And -- why wouldn't you sell your foreign rights? I did and happily so. Am I going to set up a publishing company in a number of foreign countries where I can't even speak the language? Not likely. Do I like receiving "free" money for just signing a contract and allowing someone else to do all of the work? Yes! Am I worried that someone will steal my book and publish it elsewhere? Not if I have an agent who is dealing with reputable publishers.

If you are interested, contact #Ink Tree Ltd. at info@inktreemarketing.com for more information.

Denise

www.inktreemarketing.com

www.publishacookbook.com

#Proposals For Collaborations for Publishers

The time comes in any business when you need to joint venture with another business to promote your company. 

It is a huge advantage to bring two compatible organizations together to advance both of them. 

The trick is to ensure that you create a win-win situation: both companies stand to gain.

When you make contact with the appropriate person in the organization that you are targeting, have a proposal ready that outlines the problems that you can solve for them and the benefits that they will receive. We give you some guidance in our marketing course at www.inktreemarketing.com. 

It's tricky. You have to research your proposed partner so that in fact you do know their challenges and you have a solution that will, of course, benefit you as well.

My point is, that is just what I have been doing. It's a lot of work but nothing worthwhile is free of effort. 

Denise


www.inktreemarketing.com
www.publishacookbook.com