A great book cover has important elements that make it a winner:
- attractive, appropriate, easy-to-read font
- eye-catching colors
- a three dimensional feeling
- excellent, not overly complicated graphics
However, now that #ebooks are so popular, especially for fiction, new issues of cover design have arisen. More and more, people are buying their books online, or at least they review the book online before going to the bookstore to see it and perhaps buy it there.
As a small publisher, you can save yourself the cost of printing, storing and shipping books by selling your book in electronic format.
That being said, your book now will be reduced to a# thumbnail on booksellers' websites. Certainly, you can have a beautifully designed cover on your own website, but other booksellers are looking to save space, so your book will be a tiny spot only on their websites.
That means that your book will be just a thumbnail, so you have to turn a thumbnail into something easy to read. The text has to be easy to read against a cover that does not obscure the written words. For instance, don't use fancy fonts that strain the readers' eyes. The graphics can be eye-catching but must be kept simple enough that a reader can still see them clearly. Colors must enhance the message and the text: some colors, placed on top of other colors, virtually disappear. Mainly, consider your target buyers. What appeals to them?
The best advice for thumbnails is: keep it simple.
Denise
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