#PrintBooks.vs.E-Books

Good news for authors and publishers: according to a study by the Canadian Press, people still love to turn the pages of a paper book. There is no experience like cuddling with a child at story time - with a "real" book. Parents are choosing paper books in huge numbers rather than opting for e-books.

Children, especially, prefer turning pages to "paging" through an e-reader. Adults, also, are loving physical books. They may buy them online or at alternate sellers such as Costco, but they are still choosing the real book.

So, when you are publishing, be sure to produce your book in both formats: paper and electronic. 

Denise 

www.inktreemarketing.com
www.publishacookbook.com

#NeedPublishingPartnerForMarketingEvent

If you know of a Canadian publishing house that can think outside of the box, please have them contact me.

I have an innovative marketing event that is unique to the book world, and I need a joint venture partner.

Denise


www.inktreemarketing.com
www.publishacookbook.com

#ImportanceOfBooks

A new movie will be out soon - "The Book Thief".

I am so very much looking forward to seeing the movie, which will illustrate the vital role that books play in the quality of our lives. Books are indispensable in #our culture. 

Keep writing.

Denise


www.inktreemarketing.com
www.publishacookbook.com

#Publicity

Many authors and publishers ask us to do a #publicity campaign for their books. We stopped doing that several years ago for several reasons:

• very few small publishers can afford to #hire a publicist
• it takes the NET profits of thousands of books to pay for the services of a publicist
• the purpose of publicity is to #sell books but there is no point in selling books only to hand over all of the profits to a publicist
• publishers can do their own #book publicity
• we can teach them how
• we offer them FREE coaching
• they can then keep the profits to develop their business
• makes sense?

Denise

www.inktreemarketing.com

www.publishacookbook.com

#LearnAboutPublishing

Just a few words of wisdom: please do not attempt to #publish a book before you understand the #publishing industry. Don't even #write a book without understanding publishing.

There are many areas where mistakes happen. Educate yourself and avoid them.

Mistakes cost money.

Denise


www.inktreemarketing.com
www.publishacookbook.com

#SocialMarketing

It seems that we should not spend too much of our time and energy marketing on #social media: 

 http://www.btobonline.com/apps/pbcs.dll/article?AID=/20131101/SOCIAL06/311019998/report-social-advertising-fails-to-deliver-business-value

Denise

www.inktreemarketing.com

www.publishacookbook.com

#SomeRulesOfMarketingEmails

There are a few very basic rules when sending introductory #marketing emails to a corporation:

• always send to a person, so find out who and what the email address is,
• don't send any attachments with the email,
• don't place links in the body of the email. 

Your goal is to get the email past the firewalls and the spam filters.

Denise

www.inktreemarketing.com

www.publishacookbook.com

#NewsFromKindle

Hello, Thanks for publishing your book with Kindle Direct Publishing (KDP). We want you to know about an exciting new KDP Select benefit – Kindle Countdown Deals. This is a new book promotion tool that lets you provide readers with time-bound promotional discounts for your Kindle books, available on Amazon.com and Amazon.co.uk. Here are some of the benefits of Kindle Countdown Deals: Set time-bound promotions – You control how long your book is discounted. The time remaining for your promotion will be visible for customers to help generate excitement for the price discount. Customers get a great deal – Your customers will see the great deal they're getting with the regular price included on the book's detail page, right beside the promotional price. Retain a 70% royalty rate – You will earn royalties based on your regular royalty rate and the promotional price. As a result, if you are using the 70% royalty option, you'll earn 70% even if the price is below $2.99. Increase discoverability – Customers can easily browse live Kindle Countdown Deals at www.amazon.com/kindlecountdowndeals – a great way for you and your books to get discovered. Monitor performance in real-time – A new KDP report displays sales and royalties at each price discount side-by-side with pre-promotion performance, so you can compare results. Visit your KDP Bookshelf to enroll your titles in KDP Select, and click on "Manage Benefits" to get started. Kind regards, The Kindle Direct Publishing Team Questions? Learn more at KDP Select. Denise www.inktreemarketing.com www.publishacookbook.com