#SellBooks#PlacesToSellBooks

From bookmarketingbuzzblog:

Tuesday, March 18, 2014

Why It Pays To Pen Books

Writers often make money because of their book- but not from it. Yes, the not-so-secret truth is that the vast majority of authors make money, not from book sales, but from the boost a book brings to their credentials. The book becomes the calling card and as a result, other income streams develop.

For instance, if you are a consultant, having a new book can net you PR, which in turn, gets you more business. Further, people perceive you differently once you have a book. They now will pay you more for the same service you previously rendered.

Books are great for netting speaking engagements. You may earn a fee for these speeches and/or have an outlet to sell books, but more importantly, it builds your brand and adds to your resume. Further, you will benefit from networking at the events you speak at, leading to more business.

For novelists, a book can lead to more deals. You’d be surprised to learn how many books are optioned to Hollywood and never get made.

Books are great ways to get the attention of the news media. Whereas the local newspaper or TV station may ignore you as a consultant, all of a sudden a book allows you to sell ideas and position you as an expert.

There are many, many ways to cash in from having a book but writers mistakenly think it is from book sales. That may be one of the least effective ways to earn money.

Of course, many write books because they feel implored to do so. They have something they want to share with others. It’s a gift to write and to be able to influence the minds, hearts, and souls of others. Perhaps that is your biggest pay-off! 

Sell Books, 

Denise

www.inktreemarketing.com

#PublishingSuccess

More and more people are turning to self publishing, but with what kind of success? It is true that there are many places online to purchase self published books, but in fact, how many people actually sell a substantial number of copies?

According to data from a new survey from Digital Book World and Writer’s Digest, the median income range for self-published authors is under $5,000 and nearly 20% of self-published authors report deriving no income from their writing.By comparison, authors published by traditional publishers had a median income range of $5,000 to $9,999 and “hybrid authors” (those who both self-publish and publish with established publishers) had a median income range of $15,000 to $19,999.

At the high end of the spectrum, 1.8% of self-published authors made over $100,000 from their writing last year, compared with 8.8% of traditionally published authors and 13.2% of hybrid authors.“Few authors are getting rich off of their writing or even earning enough from their writing to quit their day jobs,” writes Dana Beth Weinberg, Ph.D., professor of sociology at Queens College in New York City, and lead researcher for the study.

What is the problem? Mainly, it is lack of education about publishing - in all of its forms. How many people would start a plumbing business without first learning about plumbing? Very few, certainly.

Yet, many people choose to self publish with very little experience or knowledge of the industry. They think that $100.00 is too much to spend. I wonder how much it costs to become a plumber?

Denise

www.inktreemarketing.com

#SpeedReading#ReadingBooks#PublishingBooks

Here is something for book publishers to think about: a new speed reading app is being marketed. 

Apparently you can learn to read a 10,000 word novel in a few hours by scanning the sentences for key words. You can zip through Gone with the Wind in record time. 

What I want to know is: how is that a plus?

Doesn't the reader want to spend time with the story? Doesn't the reader want to enjoy the experience of relaxing with a good book?

Doesn't the author want the reader to savor the images that he or she has worked so hard to craft? 

Doesn't the publisher want the reader to have such a wonderful time with the book that she or he will want to read more by the same author?

For me, reading the descriptive phrases in a book are a special joy. Consider this paragraph from The Fig Eater by Jody Shields: That night, Erszebet dreams she is sleeping under a fig tree. A menacing figure, a woman in a black robe, leans over her. She senses the woman is about to speak, her lips part, but then Erszebet suddenly wakes up terrified, her breath coming in gasps. Fear opens new routes for her blood to take; the throbbing of her heart is mapped out over her whole body.

You don't even know the story, but doesn't your pulse quicken a bit? 

Imagine if you had merely picked out a few key words: menacing, leans, terrified, gasps, fear. It just doesn't have the same impact on your emotions or on your identification with the character.

When you are doing publicity for your book, encourage readers to take the time to enjoy the experience.

Denise


www.inktreemarketing.com
www.publishacookbook.com

#PublicityTipsForPublishersand#Authors

Words of wisdom from Marsha Friedman at www.marshafriedman.com, an excellent publicist:

• Use a nugget of information from the article or interview to show its value. A fun fact, helpful tip or other information will help your post stand out and will do more to get readers to click on your link.  A businesswoman who's been interviewed about the growing number of female U.S. business leaders might post, "The number of women-owned businesses in this country is growing 1.5 times faster than the national average!  Here's why."

• Ask a question that's answered in the link you're sharing. Say you're a financial advisor who was interviewed about retirement planning for 40-somethings. Your post might read, "What are the 4 things you should be doing for retirement while you're in your 40s?" 

• Share a photo or video. Some social networks, including Facebook and Google+, are very visual. A photo from the article or broadcast, or a photo or video relevant to the content, will attract more eyes than text alone.

• Light up your post with a gif! A gif (Graphics Interchange Format - Picture Format) is a little graphic element that you can create yourself or borrow from any one of the many websites that post libraries full of them. Some are drawings, some photos, and some seconds-long animations set to repeat ad infinitum. They may be funny, inspirational or cute, and they catch people's attention. If you don't have an image to post, look for a relevant gif. (Of the largest social network platforms, only Google+ supports the animated gifs.)

Learn from the experts.

Denise

www.inktreemarketing.com

www.publishacookbook.com

#Publicity#Media#ContactLists

It's both sad and wonderful to be back home from a Spring vacation. Now it's time to get back to work again. 

I just received some information that might be useful to you. As you likely know, if you are a self publisher, publicity is vital to the success of your book. If no one knows about it, no one will buy it. 

The challenge is, how to contact media persons. Editors and Producers are elusive people who are guarded by receptionists. There is no point in sending anything to a media outlet in the hope that "someone" will notice your news release and will actually respond. The chances of that happening are slim to none.

Therefore, you need to purchase media lists that are kept by companies that stay on top of the correct contacts that you need. You need names, phone numbers and email addresses. Without them, you are lost.

If you are a client of ours, we will provide you with lists to companies that sell media lists.

Let us know.

Denise

www.inktreemarketing.com
www.publishacookbook.com