- Use a nugget of information from the article or interview to show its value. A fun fact, helpful tip or other information will help your post stand out and will do more to get readers to click on your link. A businesswoman who's been interviewed about the growing number of female U.S. business leaders might post, "The number of women-owned businesses in this country is growing 1.5 times faster than the national average! Here's why."
- Ask a question that's answered in the link you're sharing. Say you're a financial advisor who was interviewed about retirement planning for 40-somethings. Your post might read, "What are the 4 things you should be doing for retirement while you're in your 40s?"
- Share a photo or video. Some social networks, including Facebook and Google+, are very visual. A photo from the article or broadcast, or a photo or video relevant to the content, will attract more eyes than text alone.
- Light up your post with a gif! A gif (Graphics Interchange Format - Picture Format) is a little graphic element that you can create yourself or borrow from any one of the many websites that post libraries full of them. Some are drawings, some photos, and some seconds-long animations set to repeat ad infinitum. They may be funny, inspirational or cute, and they catch people's attention. If you don't have an image to post, look for a relevant gif. (Of the largest social network platforms, only Google+ supports the animated gifs.)
Learn from the experts.
Denise
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