A little update

We've had a busy time over the past couple of weeks with our new service, hence the lack of blogging. Ink Tree now has an Affiliate who markets books!! So exciting!! His organization produces a catalog that goes out to 5000 commissioned sales people who look for book buyers in the corporate world, as well as associations, the display market, schools and the military.

This is such an amazing opportunity for self-publishers that I danced for joy when we formed our Affiliation. Imagine having 5000 people showing your book to 5000 times many buyers. You couldn't do that yourself in a lifetime.

Amazingly, the biggest market for books is not book stores. I don't remember the exact figure, but out of 250,000 copies sold of my book, maybe 8% was sold to book stores. There is a big world out there of potential book buyers. Publishers just need to think long and hard about who would benefit from using their book as an incentive or a thank you gift, and sell them on the idea.

When you write a book, think long and hard about who will buy it because that is who you are writing for. Don't write for some self indulgent reason - people don't buy self indulgence. They buy benefits for themselves. Know what your book's benefits are and write with them in mind.

Denise