Digital Printing and Off Set Printing

We wrote about digital printing and off set printing in our latest newsletter because we hear from so many people who want to sell their books to book stores or they want to sell to large volume buyers, but they just can't. They paid too much per book for the printing. The biggest problem is that the publishers do not have a strong marketing plan and they really don't know who their target market is.

Knowing that target market makes all the difference. If you don't know who you are targeting to sell books, it's difficult to decide upon the retail price point and you don't know what kind of discounts you can afford to offer volume buyers.

It just can't be said often enough - do your research, educate yourself on the publishing and marketing processes and make wise decisions.

We really hate having to tell people that they don't qualify for marketing programs because they paid too much for their book printing, and now they don't have enough room for the required discounts.

Think long term before you print books - know where you plan to sell them and choose your printer accordingly. Don't decide after the deed is done that you want to sell books in other markets. It's too late.

Thanks for letting me rant.

Denise