Anyway, today I was listening to a discussion of names on the radio. The host was discussing her family's decision to change their names to a western version when they moved to North America from China, although they did also keep their Chinese names. She mentioned how the change of names altered their self perceptions and their feelings of belonging to their heritage. She mentioned that a name is vital to one's identity.
That led me to thinking of book titles and how important they are. Do people judge a book by its cover? You bet, they do. They also need to identify with the title, which must illicit a positive reaction from the reader. A book's title brands the book, giving it an image in the reader's mind. Imagine how different you feel about a book titled "How to Groom Your Dog" than a book titled "Doggie Do's." The book is about the same thing but the second title makes you smile and implies that the author enjoys dogs and that taking care of a dog is fun, while the first title just makes you yawn and feel that the book is just going to make taking care of your dog a chore.
Just be sure to think long and hard about your book's title. Be creative and use the title to brand your expertise.
Densie
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