We receive review copies of books daily. One glance at most of them and we know - this book will never make it. We so often wonder what the publishers are thinking! Have they ever actually gone to a book store to study they physical aspects of a book? Apparently not!
Everyone is familiar with the saying, "Don't judge a book by its cover." Well, guess what? People do judge a book by its cover (and by the appearance of the inside pages). The cover of a book must be enticing. It must call out to people who are browsing, urging them to actually pick up the book, read the back cover and then flip the book open to get a sampling of the writing, which had better be good.
If a book is not professionally designed and professionally edited, it screams out POOR QUALITY. There are too many competitors available for people to pay the same amount for an inferior book as for a superior book. There is plenty of competition out there. Your book has to stand out above the rest - it must be different and better than the other books in the same genre.
If your book does not "grab" the reader, you have just sold someone else's book.
NEVER, NEVER go to print with a poor quality book unless you need to fill your garage with rejects.
Phew, that rant feels great.
Denise
www.inktreemarketing.com
No comments:
Post a Comment