#SpecialBookSales

Where do most publishers sell large quantities of books? Most people think that their best bet is the big box book stores but that is sadly untrue - not that book stores aren't an important part of a publisher's sales program. They are, but you must create those sales through an extensive publicity campaign. Keep in mind, that "sales" to book stores are returnable if your book sales are slow.

A better source of book sales is in special markets where buyers buy in large quantities - nonreturnable. Don't overlook this category and don't be afraid to spend a few hundred dollars for representation to special markets buyers: "nothing ventured, nothing gained". 

Here is a useful link to special market sales representation: www.bookapss.org.

Denise


www.inktreemarketing.com
www.publishacookbook.com