Saturday, May 15, 2010

BOOK TITLE

Here is today's question: "What do you think of my proposed book title?"

The answer is usually, "Not much". Stop trying to make the title sound professorial and stuffy. People want to read a book, not take a university course on your subject matter. If you're writing a text book, fine, make the title very specific to the subject matter.

Otherwise, the title should be catchy and it should impart the message in a friendly way. Think of the books that have sold many thousands of copies:
-The Wealthy Barber
-Rich Dad, Poor Dad
-The Secret
-Fit to Cook
-One Smart Cookie

A book's title needs to be memorable, not something like How to Invest Money for Your Retirement. Boring! The Wealthy Barber is much more likely to be remembered.

Somewhere in the content of your book there is a great title, so find it and use it.

Cheers,

Denise
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