FIRST QUESTION WHEN PUBLISHING

I am pleased to be in a position to help people and to answer their publishing questions. I receive questions on a daily basis from our clients and I will try to share some of them with you.

However, my first question to new publishers is this: "Why do you want to publish a book?"

There is no right or wrong answer - only the answer that makes sense to you.

You might have expertise that you want to share, knowledge that will help people solve problems, life experience that can help people to avoid life mistakes, a story to tell, recipes to share or just simply you want to entertain people. All are good reasons.

But --- the most important question for you again, is "Why do you want to publish?" The answer will direct your marketing plan, if indeed you need one. You might just want to publish a few books for family and friends, or for an interest group that wants to do some fund raising. You might want to sell books at the back of the room when you speak in public, or, you might want to create a bestseller and sell the book in book stores and many other places.

Think about the long term goals for your book venture, because the goals will identify the difference between publishing as a hobby and publishing as a business.

Cheers,

Denise