BOOK PROMOTION

Labor Day is over. Our thoughts now turn to planning our Fall and Winter schedules. Horror of horrors, some of us must begin to plan for Christmas sales - I shudder to think of snow, especially since flowers are still blooming in my yard and there are tomatoes and zucchini to harvest. But, here it is: September.

For those of you who have a published book, you should have your marketing plans in place to take advantage of Christmas sales. If your plans are not firmed up, get on with it! Book stores may have already placed their orders so you have some selling to do if you are not on the list.

The same goes for catalogs and for corporate buyers. They place their orders early. But, the corporate market is quite flexible so you still have time to achieve something there.

I won't go into the details of how to market in this blog, as that is the job of our Ultimate Book Marketing Kit (www.inktreemarketing.com), but I do urge you to make some plans and get them in action.

Denise