BOOK MARKETING MATERIALS

It was a wonderful Mother's Day weekend. Time spent with family is invaluable and precious. Grandchildren grow at an alarmingly rapid pace as did their parents before them. I hope that all you mothers had as nice a day as I did.

Now, on to book matters. Recently, clients have sent me their marketing materials to review. While they might look pretty, the message is frequently being missed - buy the book.

All marketing materials are part of your sales team, speaking for you when you are not there. There are essential elements that must be included:

• Title


• Photo of the book if possible


• Benefits of the book


• Description of the physical book (price, size, number of pages, graphics, photos, etc.)


• Availability - where do readers buy the book?


• Contact information


• Ordering information


• Call to order (offer deals if you can)


• Endorsement or two


• Very short author bio

Your goal is to entice people to want, no NEED, your book. All of the information in the marketing materials must be kept brief - very brief. If people want more information they can visit your website.

Denise

www.inktreemarketing.com