BOOK TITLES

It seems that no matter how much I write about giving a book a title, people just don't get it. Authors just don't seem to understand the importance of a good title. It's all about marketing. The goal is to have people easily remember your book. The title must say what the book is about in a few words without being absolutely literal about it. The title must be an enticing clue about the book's subject matter - it does not need to spell it out as if I the reader is in a boring class that is just a lot of work. I, the reader, want to be intrigued. The title must spark my imagination and draw me in, causing my hand to reach out involuntarily to pick up the book.

Once the book is in my hand I will look further but I must pick up the book in the first place to get more information or I will not buy it. I cannot buy what I did not pick up.

Also, I want to have already heard about the book before I buy it, thus creating the importance of the title. It must be easily recognized. Imagine if I was interested in a book, but the book's title was How to Properly Groom Your Dog. Boring. Easily forgotten because it is just one book of many on the same subject. But what about if it was called Dogs and Suds? My imagination has been excited, making me smile and want to read more. I will also be more inclined to talk about the book to my friends, and that is what you, the author, is aiming for.

So, think long and hard about your book's title. It matters.

Denise
www.inktreemarketing.com