However, we can speak of books, even though they are not my primary focus right now, because books are always a part of my gift-giving. It's fun to search out books that match the family members and friends who will receive them. Books can be such a personal gift. As we all know, not everyone will enjoy the same book. That's what makes the giving of them so much fun. The giver has to get inside the head of the recipient a bit to find something that will resonate with that special person, so it means that the giver really has to put some thought into the gift. You can't just randomly choose a book because it is on the latest bestseller list - you have to step further into the book store (even if it's online) to find that unique work. The recipient has to somewhat think like the author.
That's what authors need to consider when they are writing a book. For whom are they writing? They need to consider the audience that is being targeted and write with them in mind. After all, if the author is writing for herself or himself only, that's just a journal. If that author is you, keep if for yourself and write something that other like-minded people will want to buy.
Well, there you go, I did get onto a more serious matter of books after all. I just can't help myself, I guess:-)
Denise
www.inktreemarketing.com
www.publishacookbook.com
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