Tuesday, December 06, 2011

TO E-BOOK OR NOT TO E-BOOK

To e-book or not to e-book, that is the current question. Today's authors agonize over whether to publish a traditional print version of their books or whether to go the e-book route. It is definitely something to ponder. Which book will sell better? Which book will be most profitable?

Major publishers have been struggling with the same questions for some time now, although as recently as a few years ago they might have scorned the idea of producing an electronic book. No one would like reading on a screen, they thought. Well, surprise. The e-book format is taking the world by storm.

Now, even the major publishing houses are seeing the light, so to speak. What they have discovered is that , lo and behold, there is more profit to be made in an e-book than in the print medium version. Some of the big e-book sellers have actually bankrupted some of the bricks-and-mortars book stores. Impossible to believe ten years ago.

The only sure thing in life is that things will change. There is no such thing as status quo, and isn't that fabulous? Life is never boring if you stay abreast of changes, even though change can be intimidating and fearsome.

In the publishing world, it is time to embrace the changes. But really, why choose one or the other? It is entirely possible to have your cake and eat it too. Why not have your graphic designer create two files? - one print ready and one for e-book sales. You will be ready for any and all types of book sales and selling books is the ultimate goal of publishing.

Welcome to the future.

Denise
www.inktreemarketing.com
www.publishacookbook.com
Follow DeniseMHamilton on Twitter

1 comment:

Unknown said...

Yes, it's a frequently asked question by the authors. In my opinion, it's less expensive to publish an e-book, than a normal one, because lots of people read this way nowadays. Of course, there are old-fashioned persons as well and I agree in a way with them, because it's cool to have many books in a library. Personally, I love both ways of reading, but usually I download titles from All you can books, because I take my Kindle everywhere.