#Famous Authors Turning to E-Books: Understanding Your Target Market

I blogged recently about a famous author who is planning to self publish her next work as an e-book.

Today I read in the news about another famous author, Judy Blume, who will be publishing her next novel as an e-book. Blume is now 74 years old and she is no slouch. The world is not by-passing her. No way.

Blume is aware that if she is to reach the younger generations she has to publish in a format that appeals to them.

It all goes back to the most important issue for authors and publishers - know your target market. If you are writing for yourself, keep it to yourself. It's called a journal. If you plan to write a best seller, write for the audience who will buy your books. What a simple concept but it's completely overlooked by so many authors and publishers...

...and then they have a garage full of books that no one will buy. Don't join that club!!

Denise

www.inktreemarketing.com
www.publishacookbook.com