#News Release - One of the Most Difficult Things to Write

Writing a news release is one of the most difficult challenges for a writer. It is salesmanship of the highest order. There are no second chances. You do not get to do the pitch until you get it right. You get it right the first time or you are done.

I have spent the past few days helping an author with her news release and finding it very difficult. She just does not understand the concept. It is even difficult to identify her goal: is she promoting a concept or is she promoting her book?

What is she trying to sell? What does she want to achieve? What are the benefits? What is the story behind the story? Why should the media care if she wrote a book? Why would the media want to read past the boring headline when they are inundated by news releases on a daily basis?

That's where it stands at the moment. I will keep you posted on the progress.  :-)

Denise

www.inktreemarketing.com
www.publishacookbook.com