The answer is very complicated yet very simple. The core issues are:
- why did you write the book?
- who is your target market?
Until you have a very clear understanding of those two issues, you will just spin your wheels. You won't have a clear goal for your publishing business nor will you have any idea who will actually buy your book.
You probably think that "everyone" will buy the book, everyone is a large target. It's like using a bow and arrow to shoot somewhere near the target but not even close to the bull's eye. You will never win using that approach. You need to aim directly at the center if you want any hope of hitting the winning spot.
So before you go any further with your marketing plans, analyse the core issues, write down your responses and then focus on where and how to hit the target.
Denise
www.inktreemarketing.com
www.publishacookbook.com
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