#SellBooksToCatalogs

When new publishers think of selling their books, they often think of book stores, and so they should. Book stores are still an important part of our society. They are a place to search out best sellers, to browse for interesting titles, to find gifts that have great meaning to the recipient, and just to relax. Book stores are quiet, calming places that have something of interest for everyone.

However, for publishers, there are numerous other places to sell books - usually in much greater quantities than book stores buy. 

The trick to selling to non-traditional book buyers is in knowing your target market. You have to know to whom your book is appealing, and then in knowing which segments of that target market will most likely actually spend the money to buy your title. There is no point in pursuing a group of buyers that will not benefit from the contents of your book.

Having a clear idea of who will actually buy your book now narrows your search for buyers. One place that publishers often overlook is catalogs - a potentially huge market. There is a catalog for almost anything you can think of.  To make your search for an appropriate catalog a bit easier, there are catalogs of catalogs such as www.catalogs.com and www.catalogofcatalogs.com. It is a bit of a chore initially sifting through the variety of options, but you will eventually find those that match your genre.

The real work begins, then, in searching each website for submission guidelines. Expect to give discounts of 50% to 80%, depending on the quanitity of books purchased. Remember to sell only on a non-returnable basis. You don't want to take back damaged goods.

Catalogs should be part of your marketing plan. Cash in on this lucrative source of buyers.

Denise

www.inktreemarketing.com
www.publishacookbook.com