The simple answer is: as many as you can afford.
Have a look at current, popular cookbooks. They try to provide a photo for every recipe. Cookbooks have become a mixed genre - cooking/photography.
Food photography has become a true specialty with absolutely gorgeous pictures being a focal point of a cookbook, and that's what cookbook buyers and collectors want. They're the customers, so keep them happy. Your cookbook is your silent sales staff. You are not there in person to "sell" every book, so the book must grab the reader in a flash.
We eat with our eyes and then with our noses and finally with our tastebuds, so feast the eyes first.
Denise
www.inktreemarketing.com
www.publishacookbook.com
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