During the writing process, keep potential buyers in mind. What do your recipes have to offer that would be of use to a company? Make a list. Approach the marketing departments of all such companies. Perhaps they would like to place their company name on the front cover of a special edition. You can offer them a great price for volume purchases.
Keep it generic, though. Don't single out any one company in the public edition of your book or you will restrict yourself to that one entity. Save company names for editions especially printed for each company.
You can also become a member of SPAN (www.SPANpro.org). They will soon offer a corporate sales program. Through us at Ink Tree you will receive a discounted price on your membership.
Email us at info@inktreemarketing.com for instructions.
Denise
www.inktreemarketing.com
www.publishacookbook.com
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