As we talked more I realized that she did actually want to make money from her book and wanted to have it in Chapters, Indigo etc. but had never placed any importance on anything else other than writing her book, getting it edited and then finding a way to self publish. She didn't realize that what she had accomplished so far was the "easy" part.Sadly, this is a common thing that we at Ink Tree hear all the time. Depending where an author is when they come to us will depend on whether or not we are able to help them avoid costly mistakes and follow their dream and/or make the best of where they are in their venture.
It's wonderful to finally write your book, tell your story, offer some great advice on something you are passionate about but here's the thing...how can anyone buy your book, know it actually exists (other than family and close friends) if you don't do PUBLICITY!!The fact is in order for people to remember you and have some recollection they need to see or hear about you at least 7 (seven) times. We are not talking about speaking with your friends and family, they will remember you and go buy your book right off the bat, they are not your concern. In order to be successful with your book and make sales, therefore make money one of the most important things you need to do is get exposure to the general public.
The main channels of publicity and exposure are TV, Radio and Newspapers, along with a website to drive people to when you are doing the aforementioned media. Publicity is not cheap and often because it hasn't been considered by a "wannabe" author it hasn't been figured into their costs and they are left with a garage full of books and very few of them going out the door. Publicity and as well other areas of marketing your book need to be front and center when you are actually writing your book. With certain genres of the book world flooded with new authors daily, your book needs to have something different, an edge on what else is out there or something completely new and exciting - this in turn will garner the interest of the media and get you some of that exposure you want.
Yes, there is a certain amount of work "you" the author can do to get yourself some publicity for your book and your "local" media are often the best place to start but eventually you will need expert advice or someone to help you with this. One of the most important things you must do though is to have a website for your book, distribution is very hard to find and at least you can direct interested buyers here to purchase your book.How would anyone know these things? Often they don't and therefore disappointment hits many authors as well as huge expenses with no way of knowing how to make their book profitable.
We at Ink Tree have our "Ultimate Marketing Kit". This is a must for every "wannabe" author out there. Our kit will guide you through every single thing you need to know from the "thought in your head" to the "finished product on the shelf". This kit is a saving grace that will keep you on target, know what it takes and not make those costly mistakes. It also gives great information on publicity and especially how to market your book in other areas than just the "book stores".It would be great to have every potential author know about our "Ultimate Marketing Kit" before they start their book, however even if someone has a finished manuscript or their published book we can still help them and they will get great benefit from our product.We at Ink Tree want to see every single person who dreams of writing a book reach their goal with the greatest opportunity of success, but knowledge and information is the key to this. We've been there and done it all - know our way around and have been able to create our Ultimate Marketing Kit to make this process easy and successful. We believe in dreams. T
ell everyone you know who wants to follow this path to check out our website and let us help them by providing them with the best tool they need - The Ultimate Marketing Kit.!!
Debbie Black
VP Publicity
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