SELLING BOOKS

I wonder how many people think about where they will sell their books after the books are published. From my experience, most people don't think about selling at all.

Here is a thought. What is a book? A book is a product, pure and simple. A book is an item that you are creating to sell - for profit - just as if it was a widget, a water bottle, a paper clip or anything else.

So, if you were planning to sell a widget, would you not research the market for widgets? Who would buy them, why would they buy them, where would you find the buyers, how much would the buyers pay for the widget, what would make the widget most appealing to the buyer, who are the competitors, where would you sell the widget? - and on and on.

Before you publish a book, write each question down and learn the answers to all of those questions - and then do your research to find the answers. You will have a much more clear idea on how to write your book because you will know the target market and you will write with that market in mind. You will know what appeals to that market which will give you direction in finding markets where the buyers hang out, so to speak. You will know what style of book appeals to your buyer. You will know your competition which will inspire you to produce a better and different product.

We can help guide you through the process.

Denise