THE BUSINESS OF SELF PUBLISHING

It is so exciting to work with a client who has been willing to learn about the process of self publishing BEFORE he completes his manuscript and book cover. He is also on the right track in maintaining all of the rights to his book.

Now he is working on the marketing of the book before he goes to print. His plan is to joint venture with a charitable organization, creating a profit sharing situation. The author has fronted the money for the book's design and the joint venture will provide funds for the printing of the book. Now he has a win-win means of getting the book out to many potential buyers, creating instant sales and a return on investment.

This client is such a great example of the need to think about a book as a product that will be sold, as well as a product that will help many people with the information and support included in the book.

The whole self publishing concept is not rocket science. It is a system that can be learned - all that is needed is a willingness to search out a source of information, create a plan and follow that plan to success.

Denise