Absolutely not! Don't write the book first and especially don't print the book first or you may completely miss your target market.
What authors need to understand first and foremost is that they are publishing a book which is a product that is meant to be sold for profit. Shocking idea to many authors!
What do you mean? My book is just a product to be sold? But I just want to be a published author, sell lots of books and be rich and famous. Not going to happen if no one buys the book.
When you are writing your book you must write with the reader (a.k.a. the buyer) in mind. If you are writing for yourself, keep it to yourself. Write your thoughts in a journal and enjoy reading the journal to yourself whenever the mood strikes you.
If you want other people to read (and buy) your book, you must keep the reader in mind. What interests the reader? Are you entertaining the reader or are you informing the reader or are you solving a problem for the reader? As the author you must keep those points in mind as you write so that your book has a purpose or a message or it is meant to entertain a specific audience.
These points will all be important as you look for buyers and as you do your publicity campaign. You will be talking to someone in particular, not just anyone. If you write for anyone, no one will buy your book.
Who needs a garage full of books? Not you!
Cheers,
Denise
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