The book cover is a book's silent sales force. The author is not physically present to sell a buyer on the benefits of a particular book, so the author must rely on the cover.
Each part of a book cover has an important role: front, back and spine.
A buyer's first point of contact with a book is the front cover. That front cover is crucial in enticing the buyer to initially reach out for the book. If the cover art is weak and "flat", i.e., it seems two dimensional, the potential buyer's eye will stray elsewhere. You want the buyer's eye to lock in on your book.
Now that you have his or her attention, the buyer's eye will immediately move to the title. If the title is boring or weak, again you lose the buyer's interest. Your goal is to have the buyer flip the book over to read the back cover. That's where salesmanship is vital. You, the author, are not there in person to convince the buyer that he/she just cannot live without that book. You need to sell them on the benefits of your book. Do you have information that is not available in other books or can you solve a problem(s) for the buyer or can you convince her that she will be thoroughly entertained by your book? Be sure that your back cover text is short, sweet and very convincing.
Lastly, don't forget the spine. Your book will not always be displayed face-out on book store or library shelves so the spine is what needs to catch the eye when books are shelved. The design of the spine, especially the colors, must have strong appeal. Try this: stand back from bookstore shelves and let your eye wander. Notice which book spines cause your eye to stop. Notice what caught your attention.
Design your book to be an attention grabber.
Denise
www.inktreemarketing.com
www.publishacookbook.com
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