Before I published my book, the design of a book did not even enter my head. I just innocently thought that a manuscript was typed, the manuscript was handed to a printer and amazingly out came a book.
I knew absolutely nothing about types of paper, amounts of white space on pages, gutters, positions of page numbers, fonts, hyphens at the edges of pages, where chapters should begin and end, positioning of illustrations and photos, and a thousand other myriad details that concern only a graphic designer. Well, surprise, surprise, those details also have to be the concern of authors and publishers too.
Before a book is published, all of the details have to be ironed out and dealt with. The goal of book publishing is to sell books and nothing will do but excellence.
I want to stress to publishers that your book is not the only book in your genre. You have competitors. They are all seeking the same buyers that you are. Not only are you an author and/or a publisher, you are a sales person. You want the targeted buyers to buy YOUR book not someone else's book, but if you publish an inferior product you have just sold your competitor's book.
Welcome to the business of being an author.
Denise
www.inktreemarketing.com
www.publishacookbook.com
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