#BooksCreateConversation

While driving in my car, listening to talk radio as I am inclined to do, I heard an interview with an author. It was a most interesting conversation even though I do not have a deep interest in the subject matter.

What mattered is that I was drawn into the chat because the author made it relevant to me and my life. She used examples of lifestyles and how her topic impacted each lifestyle differently. I learned some things that can help me. That's what every media person and every audience member wants to know: "What's in it for me?"

The author being interviewed created a relevant scenario which, I guarantee, sold books. Other authors need to take note of her strategy: make your book's information resonate with a wide range of lifestyles and show people how they can benefit from what you have to say. That's what makes media  personalities want to interview you. The editor or the host of a show wants to reach as wide an audience as possible so your job is to create that scenario.

It's tricky so you need to know your subject matter inside out and you need to make it current and relevant for the audience.

Denise

www.inktreemarketing.com
www.publishacookbook.com