Contacting media can be a very difficult, time consuming and sometimes expensive endeavour. It is still be necessary to use the traditional route of purchasing media lists with the names and contact information of editors and producers, but the internet has created a new channel of communication.
It is now possible to use Twitter and Facebook, although Facebook is the hands-down winner in this competition. Twitter had about 300 million followers but Facebook has 800 million users. Do the math.
All you have to do is search "journalists" on the home page. How easy is that? You will immediately find many journalists and all of those journalists are looking for stories.
Your job is to do their work for them. Before you contact anyone, have a great news releasse and a professional-looking media kit ready to go. It is also a good idea to create some segment sheets that inspire stories that can be written about you and your book. Media professionals are very busy so the easier you make editing and producing for them, the more likely it is that they will choose your ideas over the multitudes of others that are presented to them on a daily basis.
See our "Ultimate Book Marketing Kit" for templates on creating news releases, media kits and segment sheets.
Denise
www.inktreemarketing.com
www.publishacookbook.com
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