The business of publishing is not excluded from the rule, yet repeatedly I hear this: "I don't have time to promote my book(s) so I just want someone else to do it for me."
How can any business thrive if the owner wants other people to operate that company when the owner does not even understand his/her own business? How will the owner know if his/her business is even being operated as well as can be expected without knowledge of its basic operations?
There is a real danger in saying that you want to start a business but you want nothing to do with the operation of that business. Every ship needs a captain and there is only captain per ship. If you, the publisher, abdicate control of your business the business will follow the charted course of the person in charge. Your vision will have very little relevance to the outcome.
As a self publisher, you devote tremendous amounts of time and energy on the creation of a book(s). The book is your "baby" yet you want no part in the raising of that baby. Why bother writing the book in the first place?
So what is your best option? Education and a hands-on approach. Learn all that you can about publishing, set up and work on your publishing company yourself and make it grow. As you build your company you can add assistants who support your efforts and eventually take over many of your duties. Grow your business intelligently.
Here is to your success.
Denise
www.inktreemarketing.com
www.publishacookbook.com
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