#The Importance of a News Release

Publicity for your book is vital to it's success!  How can anyone possibly know your book exists unless they hear, see and read about it.  Again it comes down to what do you expect and want from your book?  If you do want it to be a success, out in the main stream and want to make money from it then you MUST get publicity.

There are ways to go about this, you can just go willy nilly to the media, unprepared, asking for them to give you an interview or write about you or just send your book out to each area of the media hoping that someone picks it up and likes it...OR you can hire a professional to do this for you.  If you cannot afford to hire a Publicist, with a great track record who will do all this for you....for a price, then you need to get the good advice or information necessary to do a professional job yourself.

Firstly you need to put together a News Release with a great title or as we like to call it the "Hook"!  Not just a rambling email telling them just how wonderful and marvelous you and your book are - that's going to be filed under "G" for garbage!  You need to get expert advice and help on how to write a News Release this is where the experts at Ink Tree Ltd. and their Ultimate Book Marketing Kit can help you.  We have successfully been there and done this again and again for our clients and know what it takes to put together a great news release.

The media are lazy, very lazy in fact!  If you want their attention then you have to do the work for them, as much as you can so it makes it easy for them.  Always try and find some kind of "hook" that will tie your book into current events, it will open the door for you to get their interest.

It is absolutely vital that you approach the media in a professional and prepared manner.  The first step is a well written News Release, to the correct department and the right person (or their assistant).  Yes, you will have to find out that information...pick up the telephone and make the calls and find out where you need to send your News Release, it takes a little time but along with the News Release - this is where you start to promote your book!


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