Did you know that Mother's Day is one of the year's biggest occasions for people to buy books as gifts? Women buy more books than men do so men know that buying a book for Mom always goes over well.
If you are a publisher who didn't know that fact about book sales, take note of it for next year and organize a publicity campaign in advance of Mother's Day. Don't make the mistake, though, that your news release is headlined by "(Your Book Title) Makes a Great Mother's Day Gift". Yours and thousands of other books make great gifts. Make your headline something that is relevant for mothers. Make it something that they care about, or that will make their lives better, or that will solve a problem for them or even will entertain them specifically because they are mothers.
So many publishers make the mistake of sending out a news release that promotes their book. The media don't care. They will tell you to purchase advertising space. You have to give them material to write a story. Their job is to attract readers, not to sell books. Read the past few postings in this blog from Debbie - she will tell you the goods about news releases and media kits.
Happy Mother's Day.
Denise
www.inktreemarketing.com
www.publishacookbook.com
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