#Media Kits - Why Are They Important to Publicity?

A good Publicity Campaign cannot be achieved without a well built Media Kit.  A Media Kit is extremely important to the success of publicity and your book!  Nowadays they are sent electronically which is a god send for the budget of an author, as back in the days of using the post office it would cost around $5 per media kit to be sent through Canada Post, and believe me an author can send many, many media kits out in the course of their books publicity - your publicity budget always had to incorporate a good amount of money specifically for Canada Post.

There are stages with which you need to work with the media.  The first step is always sending out a news release, then the next step is sending out media kits to those interested parties.  If you are using a Publicist or a P.R. company then they will do this work for you, they will put together an electronic media kit that will give all the different areas of the media, all the information they need in order to do an interview with you or write a piece on you etc. 

As we have said before, the "Media" are lazy and the more work you do for them, the more likely they are to write a piece on you, have you in the studio for an interview and/or do a telephone interview with you.  With so many authors out there and so many books - and all wanting the same piece of the media - you need to be able to set yourself apart from the rest. By providing them everything they could possibly need in a well built Media Kit gives you the edge and gets their interest to "interview you" or "write about you".

Some times, especially in print media, when you call back to follow up on sending your Media Kit they have actually already done a piece on you!  This is always a very nice surprise and often happens in this area of the media. 

If you are doing publicity yourself, and even just for information purposes, you need to know what a really good Media Kit looks like. We at Ink Tree Ltd. cover all of this in our Ultimate Book Marketing Kit and are able to help you achieve a really well built Media Kit.

www.inktreemarketing .com

www.publishacookbook.com