Tuesday, October 16, 2012

#PublishABook10

Publishing a book is a huge job, but a very rewarding job. There is so very much work to do and much more work than what meets the eye. You, the author, must be the creative genius and the manufacturing executive at the same time. It's no small task. 

But, just when you think the job is done, you discover that it's really just beginning. There is not much point in writing and publishing a fabulous book only to see it sit on the shelf of to trip over the stacks of boxes in your garage.

For a book to be a success, it must sell. Many publishers naively think that as long as their book makes it to the book store shelves it's a sure seller. Not so. If that book sits too long on the book store shelves the book store will return it to you - sometimes in less than mint condition.

Who is going to convince buyers to go to the book store and choose your book from the thousands of titles available? You! Even if you have your book published by someone else, you, yes you, must convince the world to buy your book. 

But it doesn't end there. You have to find non-book store buyers for your book. It's a rarity to have a book sell in the many thousands just from book store sales. Therefore, you must put your sales hat on and sell that book to as many outlets as you possible can.

That's where the real work begins. Don't feel overwhelmed, though. We can help.

Denise

www.inktreemarketing.com
www.publishacookbook.com
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