Tuesday, October 23, 2012

#SelfPublishing-MoreImportantThanEver

Another large publishing house has declared bankruptcy. Yet another large publishing house has laid off executive editorial staff. These are signs of the times. The world of publishing houses is shrinking.

When life closes one door, another door opens. So it is for self publishers. Opportunities for individuals to enter the publishing world abound. 

You can now certainly be a publisher, but you must be smart. Just because you can, doesn't mean you should. As with any other business, publishing requires business smarts. There are opportunities for people to self publish really, really good books. There are opportunities to publish crap as well. Which do you think will succeed?

More than ever, the buying public can "let their fingers do the walking". Instead of browsing a book store, buyers browse the internet. They can even more easily than ever access reviews of your books. You can't hide the truth.

More than ever, you must strive for excellence and you absolutely need to have a business plan. Not only do you need to publish a superior book, you have to know who will buy your book and how you will find those potential buyers.

We can help.

Denise

www.inktreemarketing.com
www.publishacookbook.com
Follow DeniseMHamilton on Twitter

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