#TheBookReview

The book review is a vital part of any publisher's marketing campaign. A book review tells thousands people about your book, and who doesn't want thousands of people to hear about their "baby"? 

Book reviews are third party, unbiased endorsements - and they're free. There is no advertising that can be bought that is as effective as a good book review. Which brings up the subject of bad book reviews. They are not what you want to hear but sometimes they work in your favor by piquing the curiosity of readers. There is a saying about no publicity being bad publicity. 

That may be but you do want a book review to be good, so it is up to you to provide a good media kit, otherwise known as a press kit,  to interested members of the media. You might as well stack the odds in your favor. 

Here is a funny quote from Will Ferguson, author of his latest book 419,  when asked if he reads reviews of his book:

"Of course I read reviews. Everyone does. The raves I take to heart (naturally); the nasty ones are clearly misguided."

I love his attitude.

Denise

www.inktreemarketing.com
www.publishacookbook.com