Honestly, who was the editor? Where was that person's honesty? Don't tell the author what he/she wants to hear. Tell it like it is. If the writing is poor, say so. That's your job. Help the author create a piece of work that holds the attention of the reader.
And authors - get several opinions on your writing - and not from people who know you. Again, they will tell you what they want to hear because they are trying so spare your feelings. How will your feelings be spared when your book just sits on book store shelves before being returned to you?
Anyway, when you write a book, work on it and work on it. Don't listen to people who say they can teach you to write a book in a month. Good grief. Can you build a solid house in a month? No. any great work takes time. It must evolve at a pace that allows for excellence.
I wish you much success in your writing and I hope that you are the next great author.
Denise
www.inktreemarketing.com
www.publishacookbook.com
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