Imagine if we told the publisher of a book on fishing to target the same audience as the publisher of a cook book or the publisher of a novel. Obviously, that would be pointless.
The trick with book marketing, or any other marketing for that matter, is to accurately target your audience. There is no point in focusing on getting women to buy a book that relates to men or vice versa, and so on with all genres.
Today I received a rant from someone who complained that I did not direct myself to his book. Well hello, I have no idea what his book is about. How does he, in his wildest imaginings, think that I would write a course specifically for him? As I replied to him, why don't you send me your questions? That is what the FREE consulting is for.
Now I will wait for his reply. Hopefully he has taken a deep breath and given his head a shake. :-)
Denise
www.inktreemarketing.com
www.publishacookbook.com
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