#ChangesinBookStores

On the weekend I watched a movie called You've Got Mail starring Tom Hanks and Meg Ryan. As many movies are, it was a social commentary that spoke to the demise of small book stores and the impact of the phenomenon on people's lives. From the small business owner, to kids, to people who lost the feeling of belonging that developed as they made shopping at the book store a part of their routine, the loss of the privately owned book store has been deeply felt. Books are so personal that it seemed fitting to go into your book store to discuss your favorites with the staff - who recognized you. It was fun.

Most book stores are now big box-style and are part of a national chain. Much of the personal touch is gone, sadly, but there are positive features about mega stores. The selection is vastly improved and service on special orders is speedy. Computers are readily available for customers to search titles and staff is generally helpful and well trained. The addition of specialty coffee shops, and sometimes gift and music sections, has broadened the book store experience. Book stores are still fun.

As with most things in life, change is the only thing that we can count on with certainty. At this time we have a choice - small store or mega store. I hope that the choice remains but if not, we have to understand that books are a product that we sell to consumers. The sellers need to make a profit. That's business.

The book store market is an important part of your business plan so learn how to deal with both the small and the big market.

Wishing you much success in your publishing business,

Denise

www.inktreemarketing.com
www.publishacookbook.com