Everything from soup to nuts has a blog, even romance novels. You can find like-minded people on any subject so look up your genre and get involved.
Every person with whom you connect has something to teach you, so get connected. Learn from others and they will learn from you. In the process, people will learn about your book.
You simply cannot have too much publicity and funny enough, free publicity is far more effective than paid ads. People view book reviews as credible references whereas anyone can take out a paid ad to say anything that they want to say.
Consider a blog if you don't have one and ask people for reviews.
Denise
www.inktreemarketing.com
www.publishacookbook.com
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