Just like television, radio hosts need to find topics that attract listeners to their shows and stories that hold the listeners' attention. Not only do they want to attract new listeners, they want to stop audiences from changing stations by keeping the conversations interesting.
Radio interviews are a great way to draw attention to yourself as an expert in your genre. Whatever it is you plan to talk about during your time on air, do not just "sell" your book. Your job is to offer expert information or advice. Let the host mention your book but you can slip the title in or mention that more information is on your website, etc.
So, put together some great segment sheets that outline various ideas you can pass on to radio listeners. Paint stories in their minds to keep them enthralled and often to encourage them to phone you while you are live on air.
Get yourself on air.
We can help with the segment sheets.
Denise
www.inktreemarketing.com
www.publishacookbook.com
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