Answer: "How do you find a needle in a haystack?"
The danger of sending out masses of news releases without having specific names and email address is like trying to catch snowflakes. You use a net but the snowflakes melt as soon as you catch them.
When you are contacting the media, or even corporate buyers, you need to be contacting SOMEONE - one person at one address or phone number. If you contacting ANYONE, NO ONE will respond because NO ONE is responsible for reading your news release and people are too busy to read through your information and direct it to the correct person.
So, spend a small sum of money, purchase a media list with the contact information of the specific editors and producers you are targeting and focus on them. Follow up is very, very important.
Sending a news release out once without follow up is a waste of time.
Denise
No comments:
Post a Comment