Tuesday, March 09, 2010

CELEBRITY FOREWORD OR ENDORSEMENT

Here is one of my pet peeves - people who receive our newsletter but don't actually READ it before they send questions about the information we have provided. Note to self: it seems that authors cannot necessarily read. OK. Now I got that off my chest, I feel better. :-) By the way, you can sign up for our newsletter at www.inktreemarketing.com.

Now, here is a legitimate question: how do I approach a celebrity to write a Foreword or an Endorsement for my book? My personal opinion and personal experience is this: call them. They are just people and usually they are very nice, helpful people. Sometimes you have to approach a celebrity through a publicist, an agent or an assistant and that is just fine. Put on some charm and tell them what you want, but be sure to present them with the benefits of being in your book. All celebrities, no matter how famous, need constant attention from the public or they risk being forgotten. If you can promise them that they will be part of your media campaign, you have one foot in the door.

At some point, you have to put your request into writing. Make your request friendly and flattering but don't be ridiculous about it.

That's all there is to it. They will say either yes or no.

Cheers,

Denise
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