More about media appearances today. There are some do's and dont's about media appearances that you should take seriously. Your goal is to make a positive, lasting impression so you must look and sound professional, knowledgeable and relaxed. A sense of humor is good.
To sound great during an interview, you must have all of your information on the tip of your tongue and you must be able to "spit it out" very easily. Interviews usually last only three to five minutes, so your "sound bites" have to be clear and concise.
Appearances do count as well. Do people judge a book by its cover? Absolutely. You are the sales force for your book, so look good. Hair and makeup (if appropriate) and clothing are important. You don't have to look like a movie star, but wear casual dressy at least. Avoid prints, loud colors and white - the cameras do not like them.
Be prepared. If you are being interviewed for television, watch the show in advance. If you are being interviewed on radio, listen to the show (you can do that on-line). If you are being interviewed in print, read the publication ahead of time. You must know the audience for each interview, and you should be familiar with the philosophy of the interviewer.
Those are just some quick words of advcie from someone who has been there.
Denise
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